New iPhones are here ! New features such as Better Cameras, slofies & so on. Read more

Apple on Tuesday unveiled the new iPhone 11 smartphones, as successor to the company's iPhone X series. Apple followed its tradition to launched new phones in September which it is doing since 2001. While the new iPhones basically retained the basic design language similar to iPhone X series, the new iPhone 11 models feature new & faster chips, better cameras, and batteries that last 1-5 hours longer than the 2018 models

But the biggest talking point is no doubt the “pricing”. While Apple still has $1000+ smartphone(s), it reduced its ‘least’ expensive (new) mobile i.e. Iphone 11  to $699, a $50 less than its predecessor iPhone XR. Apple also reduced price of iPhone XR to $599 as apple like to keep older models as low cost ones. Also iPhone 11 will be available in 5 colors, namely Purple, green, yellow, white, black and PRODUCT (RED). The iPhone 11 runs on latest Apple A13 Bionic chip, which is the fastest processor in smartphones as claimed by Apple. This chip is 20% faster in terms of graphics and performance than its predecessor. This processor can do as many as 1 trillion operations per second. A13 chip is also there in is the same as the iPhone 11 Pro and the iPhone 11 Pro Max.

Apple also want to add new word to vocabulary called “ slofies. It is ability of front facing camera to take slow motion video selfies

                                          Watch Apple Keynote here 

The iPhone 11 Pro and its bigger twin the Pro Max have "Super Retina XDR" OLED displays that are based on the Pro XDR Display. Both features triple camera setup. These camera include ultra wide lens and apple claims 4x optical zoom.

Apple also launched next generation apple iWatch, series 5. This series have “always On” screen meaning you don’t have turn it on / double tap to check time. Also it reduced price of its 2 year old series 3 watch to $199 bringing it closer to impulse buy category to entice young users / first time buyers.    

Pricing in India

Starting price of apple in India will be Rs 64,900 for iPhone 11. On other hand, the iPhone 11 Pro and Pro Max, will start at ₹99,900 and ₹1,09,900 respectively. While this is still costlier than many other “flagships”, one must note that the launch price for iPhone XR was Rs 76,900. This is first time Apple have reduced its entry price for new phones. In price sensitive markets like India, this can make huge difference.

Apple also announced the Apple TV+ and Apple Arcade services, which offer video and game streaming services respectively. Both those services will be priced at ₹99 per month and will be available on the new iPhones