Atma Nirbhar LIC Agents : LIC launches its first digital application called ANANDA

 

Life Insurance industry has made great strides in digitizing their business during the CORONA pandemic. This was necessity due to restrictions on physical movement. Life Insurance Corporation of India or LIC, today has launched its first digital application called ANANDA. ANANDA is acronym for Atma Nirbhar Agents New Business Digital Application. This app is to be used by LIC agents for on-boarding of customers for new insurance policy  

ANANDA is a first of its kind application for LIC of India and it has been developed through its in-house IT team. With possibility of another lockdown due to second wave and social distancing being the new normal, prospective customers can avail the facility of taking a New Life Insurance Policy right in the comfort of their homes/offices. ANANDA opens up a new level of opportunity in the purchase of Life Insurance policy for LIC’s customers.

ANANDA is based on paperless KYC process using Aadhaar based e-authentication of the Life Assured.

The launch was done by M R Kumar, Chairman, LIC of India through Video Conferencing, in the presence of the Managing Directors, T C Suseel Kumar, Mukesh Kumar Gupta, Raj Kumar and other Senior Officials of the LIC

An e-training video for the Agents was released at launch, depicting the salient features of the application and the process from introduction to completion of a Life Insurance policy.